"THIS Toothbrush"
"THIS" is a line of products which modernizes the ancient teeth-cleaning technique of Miswak ( you can read something about it in the "Miswak" page). It started out as a student project on the University of Visual Arts in New York. The challenge was to redesign the first thing the student throws in the garbage. Luckly the clever student threw an empty toothpaste tube. After a bit of research she came across Miswak. After a while she designed the Standard Cutter Case which allows you to cut, peel and carry Miswak around easily. That brilliantly designed case entered the semi-finals of the Adobe's design competition. But the whole THIS concept found itself in dead end because of the financial struggles to place the product into supermarkets. But now after a $18, 000 worth internet donations it's coming to supermarket shelves all around the globe in late 2014. If you want to find out more details about this project visit their website by clicking on the button below.